There is a single mental move you can make which, in a millisecond, will solve enormous problems for you. It has the potential to improve almost any personal or business situation you will ever encounter … and it could literally propel you down the path to incredible success. We have a name for this magic mental activity … it is called DECISION.

Decisions, or the lack of them, are responsible for the breaking or making of many a career. Individuals who have become very proficient at making decisions, without being influenced by the opinions of others, are the same people whose annual incomes fall into the six and seven figure category. However, it’s not just your income that is affected by decisions; your whole life is dominated by this power. The health of your mind and body, the well being of your family, your social life, the type of relationships you develop … all are dependent upon your ability to make sound decisions.

You would think anything as important as decision making, when it has such far reaching power would be taught in every school, but it is not. To compound the problem, not only is decision-making missing from the curriculum of our educational institutions, up until recently it’s also been absent from most of the corporate training and human resource programs available.

So, how is a person expected to develop this mental ability? Quite simply, you must do it on your own. However, I think it’s important to understand that it’s not difficult to learn how to make wise decisions. Armed with the proper information and by subjecting yourself to certain disciplines, you can become a very effective decision maker.

You can virtually eliminate conflict and confusion in your life by becoming proficient at making decisions. Decision-making brings order to your mind, and of course, this order is then reflected in your objective world … your results.

James Allen may have been thinking of decisions when he wrote, “We think in secret and it comes to pass. Environment is but our looking glass.” No one can see you making decisions but they will almost always see the results of your decisions. The person who fails to develop their ability to make decisions is doomed because indecision sets up internal conflicts which can, without warning, escalate into all out mental and emotional wars. Psychiatrists have a name to describe these internal wars, it is ambivalence. My Oxford Dictionary tells me that ambivalence is the co- existence in one person of opposite feelings toward the same objective.

You do not require a doctorate degree in psychiatry to understand that you are going to have difficulty in your life by permitting your mind to remain in an ambivalent state for any period of time. The person who does permit it to exist will become very despondent and virtually incapable of any type of productive activity. It is obvious that anyone who finds themselves in such a mental state is not living; at best, they are merely existing. A decision or a series of decisions would change everything.

A very basic law of the universe is “create or disintegrate”. Indecision causes disintegration. How often have you heard a person say, “I don’t know what to do.” How often have you heard yourself say, “What should I do?” Think about some of the indecisive feelings you and virtually everyone on this planet experience from time to time.









Everyone, on occasion, has experienced these feelings of ambivalence. If it happens to you frequently, decide right now to stop it. The cause of ambivalence is indecision, but we must keep in mind that the truth is not always in the appearance of things. Indecision is a cause of ambivalence, however it is a secondary cause, it is not the primary cause. I have been studying the behavior of people who have become very proficient at making decisions for over a quarter century. They all have one thing in common. They have a very strong self-image, a high degree of self-esteem. They may be as different as night is to day in numerous other respects, but they certainly possess confidence. Low self-esteem or a lack of confidence is the real culprit here. Decision makers are not afraid of making an error. If and when they make an error in their decision, or fail at something, they have the ability to shrug it off. They learn from the experience but they will never submit to the failure.

Every decision maker was either fortunate enough to have been raised in an environment where decision-making was a part of their upbringing, or they developed the ability themselves at a later date. They are aware of something that everyone, who hopes to live a full life, must understand: Decision-making is something you cannot avoid.

That is the cardinal principle of decision-making. DECIDE RIGHT WHERE YOU ARE WITH WHATEVER YOU’VE GOT. This is precisely why most people never master this important aspect of life. They permit their resources to dictate if and when a decision will or can be made. When John Kennedy asked Werner Von Braun what it would take to build a rocket that would carry a man to the moon and return him safely to earth, his answer was simple and direct. “The will to do it.” President Kennedy never asked if it was possible. He never asked if they could afford it or any one of a thousand other questions, all of which would have … at that time … been valid questions.

President Kennedy made a decision … he said, we will put a man on the moon and return him safely to earth before the end of the decade. The fact that it had never been done before in all the hundreds of thousands of years of human history was not even a consideration. He DECIDED where he was with what he had. The objective was accomplished in his mind the second he made the decision. It was only a matter of time … which is governed by natural law before the goal was manifested in form for the whole world to see.

I was … just hours ago … in an office with three people. We were discussing the purchase of shares in a company. I was selling, they were buying. After a reasonable amount of time, one of the partners asked me when I wanted a decision. I replied, “Right now.” I said, “You already know what you want to do.” There was some discussion about money. I pointed out that money had nothing to do with it. Once you make the decision you will find the money … every time. If that is the only benefit you receive from this particular message on decision-making, burn it into your mind. It will change your life. I explained to two of these people that I never let money enter my mind when I am deciding whether I will or will not do something. Whether I can afford it or not is never a consideration. Whether I want to or not is the only consideration. You can afford anything, there is an infinite supply of money. All of the money in the world is available to you, when the decision is firmly made. If you need money, you will attract it.

I am well aware there are any number of people who will say that is absurd. You can’t just decide to do something if you do not have the necessary resources. And that’s fine if that is the way they choose to think. I see that as a very limiting way of thinking. In truth, it probably is not thinking at all … it is very likely an opinion being expressed that was inherited from another older member of their family who did not think either.

Thinking is very important. Decision makers are great thinkers. Do you ever give much consideration to your thoughts? … how they affect the various aspects of your life? Although this should be one of our most serious considerations, for many people it is not. There is a very small select few who make any attempt to control or govern their thoughts.

Anyone who has made a study of the great thinkers, the great decision makers, the achievers of history, will know they very rarely agreed on anything when it came to the study of human life. However, there was one point on which they were in complete and unanimous agreement and that was, “We become what we think about.”

What do you think about? You and I must realize that our thoughts ultimately control every decision we make. You are the sum total of your thoughts. By taking charge this very minute, you can guarantee yourself a good day. Refuse to let unhappy, negative people or circumstances affect you.

The greatest stumbling block you will encounter when making important decisions in your life is circumstance. We let circumstance get us off the hook when we should be giving it everything we’ve got. More dreams are shattered and goals lost because of circumstance than any other single factor.

How often have you caught yourself saying, “I would like to do or have this but I can’t because…” Whatever follows “because” is the circumstance. Circumstances may cause a detour in your life but you should never permit them to stop you from making important decisions.

Napoleon said, “Circumstances, I make them.”

The next time you hear someone say they would like to vacation in Paris, or purchase a particular automobile but they can’t because they have no money, explain they don’t need the money until they make a decision to go to Paris or purchase the car. When the decision is made, they will figure out a way to get the amount needed. They always do.

Many misguided individuals try something once or twice and if they do not hit the bulls-eye, they feel they are a failure. Failing does not make anyone a failure, but quitting most certainly does and quitting is a decision. By following that form of reasoning, you would have to say when you make a decision to quit, you make a decision to fail.

Every day in America, you hear about a baseball player signing a contract, which will pay him a few million dollars a year. You should try to keep in mind … that same player misses the ball more often than he hits it when he steps up to the plate.

Everyone remembers Babe Ruth for the 714 home runs he hit and they rarely mention that he struck out 1,330 times.

Charles F. Kettering said, and I quote, “When you’re inventing, if you flunk 999 times and succeed once, you’re in.”

That is true of just about any activity you can name, but the world will soon forget your failures in light of your achievements. Don’t worry about failing, it will toughen you up and get you ready for your big win. Winning is a decision.

Many years ago Helen Keller was asked if she thought there was anything worse than being blind. She quickly replied that there was something much worse. She said, “The most pathetic person in the world is a person who has their sight but no vision.” I agree with Helen Keller.

At 91, J.C. Penny was asked how his eyesight was. He replied that his sight was failing but his vision had never been better. That is really great, isn’t it?

When a person has no vision of a better way of life, they automatically shut themselves in a prison; they limit themselves to a life without hope. This frequently happens when a person has seriously tried, on a number of occasions, to win, only to meet with failure time after time. Repeated failures can damage a person’s self- image and cause them to lose sight of their potential. They therefore make a decision to give up and resign themselves to their fate.

Take the first step in predicting your own prosperous future. Build a mental picture of exactly how you would like to live. Make a firm decision to hold on to that vision and positive ways to improve everything will begin to flow into your mind.

Many people get a beautiful vision of how they would like to live but because they cannot see how they are going to make it all happen, they let the vision go. If they knew how they were going to get it or do it, they would have a plan not a vision. There is no inspiration in a plan but there sure is in a vision. When you get the vision, freeze frame it with a decision and don’t worry about how you will do it or where the resources will come from. Charge your decision with enthusiasm … that is important. Refuse to worry about how it will happen.

Advanced Decision Making

We make advanced bookings when we fly somewhere – that is quite common. We make advanced reservations to eliminate any confusion or problems when the time arrives for the journey. We do the same with renting a car, for the same reason. Think of the problems you will eliminate by making many of the decisions you must make … well in advance. I’ll give you an excellent example. As I am preparing this message it is Ramadan, a time where all practicing Muslims fast. I was in an office yesterday in Kuala Lumpur and was asked if I would like a cup of tea or coffee. I replied that I would appreciate a cup of tea. The lady next to me was then asked if she would like a cup and she replied … “No, I’m fasting.” When she was asked, she did not have to decide whether she wanted anything or not. Whether she was thirsty or not was not a consideration. A decision had previously been made and her advanced Decision was well tempered with discipline.

The exact same concept works with a person when they are on a diet to release weight. Their decisions are made in advance. If they are offered a big slice of chocolate cake, they don’t have to say, “Gee, that looks good … I wonder if I should.” The decision is made in advance.

I made a decision a long time ago that I would not participate in discussions of why something cannot be done. The only compensation you will ever receive for participating in or giving energy to that type of discussion is something you do not want. I always find it amazing at the number of seemingly intelligent people who persist in dragging you into these negative brainstorming sessions. In one breath these people tell you they seriously want to accomplish a particular objective. And, in the next breath, they begin talking about why they can’t. Think of how much more of life they would enjoy by making a decision that they will no longer participate in that type of negative energy.

The humanistic psychologist, Dr. Abraham Maslow who devoted his life to studying self actualized people, stated very clearly that we should follow our inner guide and not be swayed by the opinion of others or outside circumstances. Maslow’s research showed that the decision makers in life had a number of things in common; most importantly, they did work they felt was worthwhile and important. They found work a pleasure, and there was little distinction between work and play. Dr. Maslow said, to be self-actualized you must not only be doing work you consider to be important, you must do it well and enjoy it.

Dr. Maslow recorded that these superior performers had values, those qualities in their personalities they considered to be worthwhile and important. Their values were not imposed by society, parents or other people in their lives. They did make their own decisions. Like their work, they chose and developed their values themselves.

Your life is important and, at its best, life is short. You have the potential to do anything you choose, and to do it well. But, you must make decisions and when the time for a decision arrives, you must make your decision where you are with what you’ve got.

Let me leave you with the words of two great decision makers, William James and Thomas Edison. William James suggested that, compared to what we ought to be, we are making use of only a small part of our physical and mental resources. Stating this concept broadly, the human individual thus lives far within his limits. He possesses powers of various sorts, which he habitually fails to use.

Years later, Thomas Edison said, and I quote, “If we all did the things we are capable of doing, we would literally astound ourselves.”

By making a simple decision, the greatest minds of the past are available to you. You can literally learn how to turn your wildest dreams into reality.

Put this valuable information to use and recognize the greatness, which exists within you. You have limitless resources of potential and ability waiting to be developed. Start today – there’s never any time better than the present. Be all that you are capable of being.


The 333Story By Bob Proctor

I was conducting a seminar, which ran from Thursday night to Sunday, at the Deerhurst Lodge, which is a resort approximately 100 miles north of Toronto. On the Friday night, a tornado swept through Barrie, Ontario, a town about 40 miles south of Deerhurst. The tornado killed a dozen people and did millions of dollars worth of damage. On the Sunday night, as I was coming home, I stopped the car when I got to Barrie. I got out on the side of the highway and looked around. It was a mess. Everywhere I looked, there were smashed houses and cars turned upside down.

That same night, another gentleman, Bob Templeton, was driving down the same highway. He and I had never met, however, an idea from my seminar was about to brin u together in a lasting friendship. He stopped to look at the disaster, just as I had, only his thoughts were different than my own. Bob was the Vice-President of Telemedia Communications, a company which owns a string of radio stations in Ontario and Quebec. As he stood there viewing the disaster, he thought there must be something he could do for these people (with the radio stations he had). That thought kept returning to his mind that night and all the next day.

The following night, I was doing another seminar in Toronto. Bob Templeton and Bob Johnson, another vice-president from Telemedia, came in and stood at the back of the room. They were evaluating my seminar, trying to decide if I could help their company reach its goals, which I ultimately did.

Because of Bob Templeton’s influence, I subsequently worked for the entire Canadian broadcasting industry. He loved what I was doing in my seminars because it was in harmony with his way of thinking. Bob Templeton became fascinated with the laws of the universe, particularly The Law of Polarity or as it is often referred to, The Law of Opposites. This law clearly states everything has an opposite. You cannot have an up without a down, hot without cold or in without out. By the same token, if you can figure out why something you want to do cannot be done, by law, you must be able to figure out how it can be done. People who accomplish great things are aware of the negative, however, they give all of their mental energy to the positive. After the seminar, Bob Templeton went back to his office. He told me it was late but this one idea he picked up had him excited. It also had him committed to the idea of raising millions of dollars and giving it to the people who had been caught in the tornado, and he was going to raise the money immediately! Furthermore, he was not remotely interested in why he couldn’t.

The following Friday he called all of his executives at Telemedia into his office. At the top of a flip chart in bold letters, he wrote three 3’s. He said to his executives “How would you like to raise 3 million dollars, 3 days from now, in just 3 hours and give the money to the people in Barrie?” There was nothing but silence in the room.

Finally someone said, “Templeton, you’re crazy. There is absolutely no way we could raise 3 million dollars, in 3 hours, 3 days from now!”

Bob said, “Wait a minute. I didn’t ask you if we could or even if we should. I just asked you if you would like to.” Bob Templeton was wise; he was appealing to the charitable side of their nature. It was important for those present to openly admit that this was something they wanted to do. Bob Templeton knew that his new idea could show anyone how to accomplish anything they wanted by working with the law.

They all said, “Sure, we’d like to.” He then drew a large T underneath the 333. On one side he wrote, ‘Why We Can’t.’ On the other side he wrote, ‘How We Can.’ Under the words, ‘Why We Can’t,’ Bob Templeton drew a large X. As he placed the X on the flip chart, he said, “Now there is no place to record the ideas we think of which explain why we can’t raise 3 million dollars, in 3 hours, 3 days from now, regardless of how valid they might be.” He continued by explaining, “When anyone calls out an idea which suggests why we can’t, everyone else must yell out as loud as they can, NEXT. That will be our command to go to the next idea. Ideas are like the cars on a train, one always follows the other. We will keep saying Next until a positive idea arrives.”

Bob smiled and continued to explain that, “Opposite the X on the other side of the flipchart, directly under the words, ‘How We Can,’ I will write down every idea that we can come up with on how we can raise 3 million dollars, in 3 hours, 3 days from now.” He also suggested in a very serious tone of voice, that everyone will remain in the room until we figure it out. “We are not only going to think of how we can raise 3 million dollars immediately, after we originate the ideas we are going to execute them!” There was silence again.

Finally, someone said, “We could do a radio show across Canada.” Bob said, “That’s a great idea,” and wrote it down under, ‘How We Can.’ Before he had it written on the right hand side of the flipchart, someone said, “You can’t do a radio show across Canada. We don’t have radio stations across Canada!” Since Telemedia only had stations in Ontario and Quebec, you must admit that was a pretty valid objection. However, someone in the back of the room, in a rather soft tone said, “Next.”

Bob Templeton replied, “Doing a radio show is how we can. That idea stays.” But this truly did sound like a ridiculous idea, because radio stations are very competitive. They usually don’t work together and to get them to do so would be virtually impossible according to the standard way of thinking.

All of a sudden someone suggested, “You could get Harvey Kirk and Lloyd Robertson, the biggest names in Canadian broadcasting, to anchor the show.” These gentlemen are anchors of national stature in the Canadian television industry. Someone clearly spoke out saying, “They’re not going to go on radio.” But, at that point the group yelled, “NEXT.” Bob said that was when the energy shifted; everyone got involved and it was absolutely amazing how fast and furious the creative ideas began to flow.

That was on a Friday. The following Tuesday they had a radiothon, where 50 radio stations, from all across the country, agreed to work in harmony for such a good cause. They felt it didn’t matter who got the credit, as long as the people in Barrie got the money. Harvey Kirk and Lloyd Robertson anchored the show and they succeeded in raising 3 million dollars, in 3 hours, within 3 business days!

You see, you can have whatever you want; all things are possible when you put your focus on how you can and “Next” every idea telling you why you can’t. This may be a difficult exercise in the beginning, however when you persist “Nexting” any and all negative concepts, the flow of positive ideas will roar into your marvelous mind.

Alfred Adler, the renowned psychologist, coined the extraordinary phrase “I am grateful to the idea that has used me.” There can be no doubt that creative, forward-thinking ideas literally breathe new life into every fibre of your being. They awaken a part of you that you never even knew was sleeping.

Bob Templeton never received five cents for the leadership role he played, in marshalling 50 radio stations from right across Canada, to raise the three million dollars for the people of Barrie, Ontario in Canada. However, you must remember that this is truly an orderly universe; God’s way of running this show is exact—when you put good out, it must come back.

I shared this story, when it happened, with two good friends of mine, Jack Canfield and Mark Victor Hansen. They were so intrigued by the story, they published it in their book Chicken Soup for the Soul.

I was recently doing a satellite television broadcast for RE/MAX Real Estate with Mark

Victor Hansen and he was telling me that, at last count, they had sold six million copies of their book. He also told me they are constantly receiving letters from people who read the ‘333 story’ and use it to perform similar mental magic in their lives.

Think of it, millions upon millions of people are making positive things happen in their lives because Bob Templeton would not listen to the reasons why he and his staff could not raise 3 million dollars, in 3 hours, just 3 days after they began to brainstorm the idea. By the way, Bob Templeton has told me he and his staff have formed the habit of ‘333ing’ their wants and, as a result, he has gone on to become the President of NewCap Broadcasting company, a highly profitable corporation, with stations right across Canada. It is my opinion that Bob Templeton has set up a force for good that will follow him wherever he goes. Profit has become his second name. Begin at once to ‘333’ all of your wants and profit will follow you as well.

Excerpt from Bob Proctor’s You Were Born Rich

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